1. Most tech copywriting is eye-glazingly... mind-numbingly… stupifyingly… BORING

Only insomniacs want to read the majority of brain-addling meaningless pap that passes for technology marketing copy.

Why is most tech copy boring?

Tech firms have committees that approve marketing and copywriting messages. Committee members have ZERO experience in marketing. They have no idea what works or why. They wouldn’t think to run a response test... let alone know how to measure the results.

And they’ve certainly never heard of a competitive analysis -- the most important step of a technical marketing campaign.

These committee members only know what they like.
So they tussle on fonts and images and other less important aspects… and in the process they neuter the message… eliminating any chance of successfully persuading a customer.

Boring your intended audience won’t increase your revenue.

2. Stressing your product features instead of what customers want

Yes of course geeks love features... enough to memorize them.

But customers don't care about features...

Customers buy BENEFITS.

And that’s why Wordsmithville copy emphasizes the benefits customers receive from your product.

Tech copywriting and marketing are how you lead a prospect to conclude that your solution is superior...

3. Emphasizing logos and designs

When was the last time you bought because of an impressive logo?

When was the last time you heard a colleague say, “I LOVE how that ad looks -- let’s buy from them instead!”?

4. Lack of real technical knowledge

We’ve been at this a long time. We understand technology... and if there's an aspect of yours that we don't fully grasp, we know what questions to ask.