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Ensure your target audience understands your message Some of the work I do these days is proprietary and confidential... meaning I'm not allowed to display it publicly. Many case studies I've done are in that category. A salesperson can hand a prospect a one-page case study that eases the prospects mind while demolishing all objections. If that's what you're seeking... or sales letter examples, please email me. I'll send you a link to some I'm particulary proud of. You can find plenty of my writing samples at InfoExecutive and Secur-IT magazines and newsletters. A couple of favorites are this one on foolish tradeshow behaviors and The Power of a Free Video website. Open rates for that one were lower than usual. So to test whether or not the words "free" and "profit" in the headline had activated spam filtration, I sent it out again, this time with a different headline. For 11 years I've written and edited all kinds of things. While I'm a much better writer now, I'm willing to share with you a few old examples that don't make me cringe too much when I see them. In addition to writing for print and online, I've also written...
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